Last weekend, Conor and I went to Washington D.C., where we performed the survey I spoke about in my last post. As you can see in the picture above, we stood on the National Mall and asked people walking by if they would like to partake in our survey.

Because it was a slower time of day, and because the response rates were relatively low, we did not get a statistically significant amount of data. That being said, Conor and I personally noticed a distinct difference between the companies picked by people who were shown charts only and the people who were shown data only.

Again, because the sample size was too small to assure significance in our findings, we will not be reporting the data from this particular survey. Instead, we will continue this study in Philadelphia in the upcoming weeks until we have a data set that is large enough to run legitimate analysis on.

I will keep you all updated as this study goes on, and we look forward to sharing our findings with you!

– Zach