The Rise of eSports

What’s your favorite sport? Soccer? Football? Hearthstone? Hockey? LoL? If a couple of these don’t ring a bell, that’s fine — you’re in good company. Hearthstone and LoL (League of Legends) are just two examples of a diverse range of games within the eSports industry.

eSports is a rapidly growing and relatively new industry that is based entirely around competitive video gaming. This includes international tournaments, live streams, sponsorships, and team based play. eSports “teams” typically extend across multiple video games and are often unified under the sponsorship of some larger company or brand, such as Samsung or SK Telecom. This is a similar strategy to that employed by Red Bull, which owns and operates several conventional sports franchises, consisting of many talented high profile individuals that compete in a variety of events such as snowboarding, motocross, and soccer as either a collective unit or as individuals. Similarly, an eSports team like Team SoloMid will consist of multiple sub-teams for different games that are all unified by the main team name and its branding. Many of these teams compete in high stakes competitions, generating millions of dollars in revenue, prizes, and sponsorships.

In this week’s report, we’ve broken down the eSports industry for you and identified the strongest monetization strategies for investors, including returns of up to 84% per year. We invite you to take a look at our full report linked below.

eSports Market Report (PDF)

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